Capture their data
You spend a serious sum of money to encourage a prospect to call the store, visit your website or drop in. They do so - accumulating knowledge and insights into your products and services and then they leave. In some cases, you know who they are but in most cases, they simply hang up, leave your website or walk out the door. You’re left wondering if this anonymous enquiry will return and you feel somewhat deflated and impotent. What if you had the power to control the conversation? What if you were able to instigate the next contact and nurture the [...]