Think Local: The Value of Deals

There is a common concern among prospective Think Local advertisers around running deals. That concern is warranted if deals are not used correctly. But at Think Local, we use deals to develop loyalty rather than devaluing your product. Think of it as a ‘try before you buy’. Or more accurately, try before you pay full price. Concept This concept is more popular than you might think, and one that has been adopted among many consumer-facing businesses. Think of the retail industry. Every single retail brand will have a sale during the year, and they will advertise that sale in their shop window. [...]

By |2019-06-11T02:16:05+10:00January 22nd, 2019|Business Articles|0 Comments
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Email Marketing: Subject Lines & Pre-Header Text

We put so much time into the email content within our marketing emails, but that content often doesn’t realise it’s potential. A simple reason - because the email is not opened. There are many reasons why the email might not be opened, but the Subject Line is one of the most important aspects, which should be supported by engaging Pre-Header Text for the best possible results. The subject line should vary depending on your goal behind the email campaign. For example, a shorter subject line (less than 50 characters) may improve your open rate, but may have a negative effect on [...]

By |2018-12-19T03:44:00+11:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising: Identifying Your Goals

It feels like yesterday when Facebook arrived and reshaped society. A few years later, the social media site threw a grenade into the marketing world when it made its advertising tool available to all. Too often we talk to businesses who swear by Facebook, but are not able to tell us what their Facebook return on investment is. Facebook is here to stay as one of the world’s most powerful marketing tools, but you will only be rewarded if you use it correctly, like any other marketing tool. What you need to know If you don’t use the Facebook advertising tool [...]

By |2019-08-26T10:43:26+10:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising – Choosing Your Facebook Advert

Now you have identified your goals, you are ready the start using Facebook’s advertising platform. The first choice you must make when setting up a Facebook campaign is to choose which advertising option you would like to use – Facebook calls this your ‘Objective’. This decision directly links to the goals that you decided upon last month. Here’s what that looks like in Facebook: Facebook give you options of Awareness, Consideration or Conversions and you need to know what each ‘Objective’ does before you select the right one for you. Conversion is the only option that will show your ROI - if a financial transaction is [...]

By |2018-12-19T03:38:45+11:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising: Set Up and Publish

In previous months I talked you through defining your Facebook goals, and deciding which form of Facebook adverting (Objectives) you will use to advertise within Facebook, so now you are ready to set up and publish your campaign. Set Up Within Facebook you need to complete the following steps to set up and publish your campaign: Define audience Set budget Schedule timeframe Build advert 1. Defining your audience: This is the section where you have the opportunity to really grow your business with Facebook. Through Facebook we know the age, gender, location, interests, jobs & languages of the Facebook community, so you [...]

By |2018-12-19T02:23:05+11:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising: Guide to Reporting

In previous months I talked you through defining your Facebook goals, deciding which form of Facebook advertising (Objectives) you will use to advertise within Facebook, as well as the set up and publishing stages of Facebook advertising. Now I talk about reporting on the success of your Facebook campaigns. Overview Like with all your marketing activity, you want to be as thorough as possible with your Facebook reporting, so that you know as much as possible about what works and what doesn’t. Ultimately, you should create a set of KPIs to measure your Facebook campaign progress. Facebook has more than 200 [...]

By |2018-12-19T02:20:44+11:00December 19th, 2018|Business Articles|0 Comments
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Email Content That Converts

In previous months, we have discussed getting your emails opened, using the subject line and pre-header text effectively, and how to generate effective reports from your campaigns. This month, we focus on the content within your email and the best ways to optimise conversions once the email has been opened. Here are our nine top tips: 1) Personalisation If you have the recipient’s first name or last name, use it. An email, and every other form of communication, is much more engaging when you address someone by their name. 2) Above The Fold Make sure your most important information appears above the fold on [...]

By |2019-10-15T13:55:09+11:00December 19th, 2018|Business Articles|0 Comments
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8 Ways to Improve Your Email Delivery

Only 79% of marketing emails reach the recipient’s inbox! That’s an awful lot of emails that aren’t even contributing towards your marketing goals. On top of that, there several simple mistakes that could be negatively affecting your email campaigns. In this article, I address eight factors that could be affecting your email delivery, but first, I will provide an overview into what the email providers (known as Internet Service Providers or ISPs) are measuring… OVERVIEW Most ISPs are following the customer-experience approach set by Google (Gmail), so it’s becoming increasingly difficult for marketers’ emails to navigate their way into the Inbox. [...]

By |2018-12-19T02:16:14+11:00December 19th, 2018|Business Articles|0 Comments
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Email Marketing: 9 Tips to A/B Testing

One of marketers’ common downfalls with email marketing is not A/B testing. Or, not A/B testing effectively. The idea of A/B testing is to work out which variation of your email works most effectively. Then you can determine the best-performing version to send to the majority of your database. We use samples within your database to test the different elements. It sounds simple, but there are some common mistakes that can have a negative effect on your email results and your ROI. Below, you will see 9 best-practise tips followed by three examples of A/B testing that could help your business. [...]

By |2018-12-19T02:13:54+11:00December 19th, 2018|Business Articles|0 Comments
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Creating Adverts that Sell: The Headline

The right advert headline can improve your results by 1000%. Advert design is critical to the success of your campaign, yet all too often we are supplied adverts that we just know will not work. How do we know this? Sometimes it's because of our experience and knowledge in the local market and for a particular industry, more often than not it's because the strategy or the design elements to the advert are incomplete or missing. If you are keen to ensure your advertising dollar has the best chance of working then read on, we'll lead you through the tricks of [...]

By |2018-11-27T04:58:28+11:00November 27th, 2018|Business Articles|0 Comments
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